Continuity Task 2

Film Opening Evaluation - Q5

Q5: How did you attract/address your audience?

Film Still 1.

The postman here, and the houses surrounding him, makes this picture typically British. By filming this we have, hopefully, attracted the audience in terms of that they can relate to it.

Film Still 2.

In this film still our character is going through photographs before she leaves her house. People can relate to this in the sense that everyone at some time or another has reminisced over past events.




Film Still 3.




We attract the audience here by showing everything in the character's point of view as she runs - the hectic, jagged way the wall has been filmed as she runs past it gives an insight into the way the character is feeling.




Film Still 4.

This is the end of our opening sequence. The character is biking away and leads the audience to question where she might go next - it leaves them in suspense. Our aim in doing this was to attract the audience into watching more.

Film Certificates - 18

'18' – Suitable only for adults

No-one younger than 18 may see an ‘18’ film in a cinema. No-one younger than 18 may rent or buy an ‘18’ rated video.

In line with the consistent findings of the BBFC's public consultations, at '18' the BBFC's guideline concerns will not normally override the wish that adults should be free to chose their own entertainment, within the law. Exceptions are most likely in the following areas:

* where material or treatment appears to the Board to risk harm to individuals or, through their behaviour, to society – e.g. any detailed portrayal of violent or dangerous acts, or of illegal drug use, which is likely to promote the activity. The Board may also intervene with portrayals of sexual violence which might, e.g. eroticise or endorse sexual assault.
* the more explicit images of sexual activity – unless they can be exceptionally justified by context and the work is not a 'sex work' as defined below.

In the case of videos and DVDs, which may be more accessible to younger viewers, intervention may be more frequent. For the same reason, and because of the different way in which they are experienced, the Board may take a more precautionary approach in the case of those digital games which are covered by the Video Recordings Act.
Sex Education at ‘18’

Where sex material genuinely seeks to inform and educate in matters such as human sexuality, safe sex and health, exceptions to the normal constraints on explicit images may be made in the public interest. Such explicit detail must be kept to the minimum necessary to illustrate the educational or instructional points being made.
Sex Works at ‘18’

Sex works are works, normally on video or DVD, whose primary purpose is sexual arousal or stimulation. Sex works containing material which may be simulated are generally passed ‘18’, while sex works containing clear images of real sex are confined to the ‘R18’ category.

Film Certificates - 15

'15' – Suitable only for 15 years and over

No-one younger than 15 may see a ‘15’ film in a cinema. No-one younger than 15 may rent or buy a ‘15’ rated video or DVD.
Theme

No theme is prohibited, provided the treatment is appropriate to 15 year olds.
Language

There may be frequent use of strong language (eg 'fuck'). But the strongest terms (eg 'cunt') will be acceptable only where justified by the context. Continued aggressive use of the strongest language is unlikely to be acceptable.
Nudity

Nudity may be allowed in a sexual context but without strong detail. There are no constraints on nudity in a non-sexual or educational context.
Sex

Sexual activity may be portrayed but without strong detail. There may be strong verbal references to sexual behaviour.
Violence

Violence may be strong but may not dwell on the infliction of pain or injury. Scenes of sexual violence must be discreet and brief.
Imitable techniques

Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail. Easily accessible weapons should not be glamorised.
Horror

Strong threat and menace are permitted. The strongest gory images are unlikely to be acceptable.
Drugs

Drug taking may be shown but the film as a whole must not promote or encourage drug misuse.

Film Certificates - 12A/12

12A – Suitable for 12 years and over. No-one younger than 12 may see a ‘12A’ film in a cinema unless accompanied by an adult. No-one younger than 12 may rent or buy a ‘12’ rated video or DVD. Responsibility for allowing under-12s to view lies with the accompanying or supervising adult.
Theme

Mature themes are acceptable, but their treatment must be suitable for young teenagers.
Language

The use of strong language (eg 'fuck') must be infrequent. Racist abuse is also of particular concern.
Nudity

Nudity is allowed, but in a sexual context must be brief and discreet.
Sex

Sexual activity may be implied. Sex references may reflect what is likely to be familiar to most adolescents but should not go beyond what is suitable for them.
Violence

Violence must not dwell on detail. There should be no emphasis on injuries or blood. Sexual violence may only be implied or briefly and discreetly indicated.
Imitable techniques

Dangerous techniques (eg combat, hanging, suicide and self-harming) should not dwell on imitable detail or appear pain or harm free. Easily accessible weapons should not be glamorised.
Horror

Sustained moderate threat and menace are permitted. Occasional gory moments only.
Drugs

Any misuse of drugs must be infrequent and should not be glamorised or instructional.

UK FILM COUCIL

Today we are looking at Q3 of the film opening evaluation:

What kind of media institution might distribute your media product and why?

We have looked at the UK Film Council and found that they have two types of funding - the premiere fund, which provides £8 million a year to finance production of popular, mainstream films, for example Stormbreaker, Severance, Miss Potter and Becoming Jane, and the The New Cinema Fund, which releases £5 million a year to innovative film-makers, helping to back movies like Red Road, The Wind That Shakes the Barley, This is England and London to Brighton.

The New Cinema Fund - What we're looking for

* Fresh, original and dynamic work in any style or genre
* Diversity and innovation
* New and cutting edge filmmaking talent
* Films from black, Asian and other minority ethnic filmmakers
* Films from across the UK
* Scripts that have been substantially developed
* Films with a secured UK theatrical or high profile digital release – or clear potential to do so

Similarities between our character and characters in other British Social Realist films

We feel that the character in our film was similar to the girl fifth from the left in this photo - Vicky McClure in This Is England. Her don't-give-a-shit attitude resembled that of the girl in our film opening and McClure, or 'Lol' as she was named in 'This Is England' is level headed and realizes when a problem needs to be fixed. Our character may not have been level headed but she recognized that she had a problem and needed to sort it out.